Ashraf Reda is an Interior Design professor, and the Dean of the Fine Arts Department at Helwan University. In 1982, he established AR Printing Group and has been managing it since. Rida also manages ARAC Foundation for Arts and Culture, as well as, the Egyptian Fine Arts Council.
In 2007, he was in charge of the Egyptian Arts Academy in Rome, as he had a vision of renovating the academy. Rida was able to work on other architectural projects, as well.